Friedlander Memorial Set for Sept. 7

Friday, Aug 31, 2007
By Joanne Cachapero

SYLMAR, Calif. — Memorial services for industry veteran and founder of distribution company New Beginnings Lenny Friedlander have been scheduled for Sept. 7 at an undisclosed location.
The former Free Speech Coalition president passed away at the beginning of August at his home in Louisiana.

A statement was issued by New Beginnings vice president Bryan Berber and said:

“On behalf of Lenny Friedlander’s wife and children, myself, Lee Negri, Jim Nitz and the entire New Beginnings family, I would like to thank all the wonderful people who have offered so much comfort, support and encouragement during the last several weeks.

The outpouring of love and concern has been overwhelming. It is truly amazing to see how many lives Lenny touched and how he positively impacted so many people. He was really one of a kind, and it becomes more apparent everyday how he will be missed and remembered.

“I am embarrassed to say that I have not been able to respond personally to all the calls, letters and e-mails. I apologize to those I have not yet spoken to. I will contact each and every one of you. Thank you for your patience.

There will be a celebration if Lenny’s life September 7th in Los Angeles. For more information, please contact Marcia or Lissette at (818) 837-7722. Thank you all again for your support.”

Friedlander, an industry leader and larger-than life personality, began his adult career in 1978 in collections at Marlan Distributors, eventually moving into sales. He founded New Beginnings and became the president of the Free Speech Coalition. He was 50 years old.

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